Did you know that an estimated 32% of mobile ad traffic is considered fraudulent? This means you are losing $1 out of every $3 to mobile ad fraud. Take our free ad fraud health assessment to see how your app is performing.
Mobile ad fraud is when an individual or a group attempt to defraud advertisers, publishers or supply partners, by stealing or fooling advertisers and MMPs into attributing real or fake traffic to themselves. Thus, advertisers are either paying for organic traffic, that should be acquired for free, or fake traffic is being paid for.
There are number of companies, such as MMPs and 3rd Party Fraud Prevention tools that provide ad fraud solutions to app owners, agencies or enterprises. Interceptd is the leading 3rd party ad fraud solution company and has the largest range of ad fraud prevention and detection features, alarms and technology. Here is an in-depth look at our key features in comparison to other market contenders.
If you are wondering about mobile ad fraud or your app’s mobile ad performance or fraud health, you can take a 5 min survey to assess your app or book a free consultation with one of our fraud experts.Take the survey